“Free From” Isn’t Enough: How Cosmetic Labels Are Changing Under Allergen Guidance

How cosmetic labels are changing

Cosmetic packaging is facing a major shift, with “free from” claims no longer enough to satisfy either regulators or customers. Across the UK, updated allergen guidance is reshaping how brands must label their products, forcing a move towards more complete transparency. The days of simple marketing slogans are coming to an end as stricter rules […]