How Cosmetic Brands Use Extended Content Labels Without Overcrowding Packs

Cosmetic Brands Use

Cosmetic packaging is under constant pressure to do more with less space. Mandatory ingredient lists, allergen disclosures, batch codes, usage instructions, and safety warnings all compete with branding, design, and shelf appeal. At the same time, cosmetic products are often sold in small containers where every millimetre of label space matters. Extended content labels have […]

How Cosmetic Brands Use Extended Content Labels Without Overcrowding Packs

How Cosmetic Brands Use

Cosmetic packaging is under constant pressure to do more with less space. Mandatory ingredient lists, allergen disclosures, batch codes, usage instructions, and safety warnings all compete with branding, design, and shelf appeal. At the same time, cosmetic products are often sold in small containers where every millimetre of label space matters. Extended content labels have […]

Cosmetic Brands Turn to Multi-Layer Labels as UK Safety Rules Expand in 2025–2026

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Biodegradable packaging continues to attract strong consumer interest, but the UK’s waste and regulatory bodies are increasingly warning that many of these claims do not reflect how materials behave in real-world conditions. As DEFRA prepares stronger rules for 2026 and the Competition and Markets Authority (CMA) intensifies enforcement under the Green Claims Code, biodegradable labels […]

New Allergen Label Guidance: What Cosmetic Brands Must Update in 2025

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Cosmetic products are under closer scrutiny in 2025 as regulators introduce new rules on allergen labelling. The updated guidance aims to improve consumer safety by making it easier for people to identify ingredients that may trigger reactions. For cosmetic brands, this means reassessing packaging design and ensuring compliance with more detailed disclosure requirements. What Has […]

“Clean Beauty” Under the Microscope: What Cosmetic Labels Must Show in 2025

Clean Beauty

For more than a decade, “clean beauty” has been one of the fastest-growing categories in cosmetics. Consumers are drawn to products marketed as natural, non-toxic, or eco-friendly, and brands have responded with packaging that emphasises purity and sustainability. Yet in 2025, the UK and EU are clamping down on vague or unverified claims. Regulators, retailers, […]

“Free From” Isn’t Enough: How Cosmetic Labels Are Changing Under Allergen Guidance

Set for massage or bodycare procedures with different ingredients

Cosmetic packaging is facing a major shift, with “free from” claims no longer enough to satisfy either regulators or customers. Across the UK, updated allergen guidance is reshaping how brands must label their products, forcing a move towards more complete transparency. The days of simple marketing slogans are coming to an end as stricter rules […]

Labeling for Sensitive Skin: Key Considerations for Cosmetic Brands

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Consumers with sensitive skin often scrutinise product labels more closely than any other group. Even minor irritants can lead to discomfort or allergic reactions, so brands must ensure their labelling is both accurate and easy to understand. Beyond regulatory requirements, clear and honest labelling builds trust and can help products stand out in a competitive […]

Trending Now: Minimalist Cosmetic Labels That Still Sell

Arrangement of skin care products

In a saturated beauty market, bold designs once screamed for attention. Today, many cosmetic brands are finding success by saying less. Minimalist label design has become a powerful trend—one that speaks volumes through simplicity. But stripped-back visuals don’t mean giving up on sales. In fact, smart minimalism can drive conversions when done right. Why Minimalism […]

Post-Brexit Cosmetics Labelling in the UK: What You Need to Know

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The UK cosmetics sector has undergone a period of considerable regulatory change following Brexit, particularly in relation to product labelling. These adjustments have introduced distinct requirements for businesses trading in Great Britain (GB) versus Northern Ireland (NI), creating new layers of complexity. With extended transition periods still in play, evolving fragrance allergen regulations, and emerging […]

Cosmetics Made from Algae and Seaweed; Future or Fiction?

Concealers, bottles of liquid foundation, loose and compact powder, makeup brushes

Addressing climate change requires a radical transformation of our economies, including rethinking and overhauling production processes across industries to make them as sustainable as possible. A key area of focus is the greening of chemicals, which serve as essential ingredients in a wide range of products. This is precisely where the U.K.-based startup Deep Blue […]