“Clean Beauty” Under the Microscope: What Cosmetic Labels Must Show in 2025
For more than a decade, “clean beauty” has been one of the fastest-growing categories in cosmetics. Consumers are drawn to products marketed as natural, non-toxic, or eco-friendly, and brands have responded with packaging that emphasises purity and sustainability. Yet in 2025, the UK and EU are clamping down on vague or unverified claims. Regulators, retailers, […]