Trends and Predictions for Cosmetics Labels & Packaging in 2023
Packaging and labelling represents a hugely important part of your cosmetics product. It’s your first line of advertising and marketing and can make the difference between a prospective customer taking a closer look or taking a pass. Cosmetics packaging is also a rapidly changing landscape, as consumer expectations and sensibilities change, and novel packaging materials […]
7 Celebrities Fuelling the Vegan Cosmetics Revolution
Once perceived as something for overly health-conscious people, the vegan lifestyle is now one of the most popular lifestyle trends of the 21st century. 2019, to be precise, was declared the year of the vegan, and the trend is not showing signs of receding any time soon. This has a ripple effect with the demand […]
Is Animal Testing for Cosmetics About to Come Back to the UK?
Animal rights campaigners had worked for decades to end animal testing for cosmetics and, in 2009, a long-awaited EU-wide ban was introduced. Four years later, a ban on the sale of goods tested on animals anywhere in the world was implemented, leading many to believe that the campaign for cruelty-free cosmetics was officially won. But […]
5 Big Trends in the Cosmetics Market in 2022
The huge demand for cosmetics is influenced by awareness among people about the benefits of cosmetics for their skin and hair which uplifted their average expenditure on cosmetics. Moreover, the increasing trend for sun care products, night skin repair creams, fresh face mists is likely to boost demand for cosmetic products in future, hence, paving […]
Elevate Your Label Design
The imagery and messaging on your label should be, to the best of your ability, an accurate representation of what consumers will find inside of the packaging. This need for honesty is especially true when design food labels or any other products people will consume or use for their body. You know your product best, […]
Stand Out on the Shelf
Appearance matters in the cosmetics industry. There’s a lot of pressure for product packaging to portray the end results –even when working with small surfaces. Peel and reveal labels can help with small packages and products. While trying to catch the consumer’s eye, there are still regulations products must follow. Regardless of your product line, […]
Placing Your Cosmetics on the EU Market
The Cosmetic Regulation 1223/2009 has enforced several obligations when it comes to placing a cosmetic and personal care product on the European market. For most manufacturers and distributors of the cosmetics & personal care products industry, the European Cosmetic Regulation no 1223/2009 enforces measures that have to be fulfilled before placing a cosmetic product on […]
Cosmetic Label Designs to Build Loyalty
If you own a beauty or cosmetics line, the potential for some serious business is there. But it also means if you want to grab that business and take it for yourself, you’re going to need to find a way to break through the clutter, jump off the shelf at Sephora, and tell your ideal […]
Trends to Think About
Beauty is booming. Everybody from your grandmother to the kid next door is having fun contouring, highlighting, and tinting — and cosmetic brands are reaping the benefits. The beauty product market is always evolving. Each year brings new trends and areas of interest, and the ability to keep up with tastes is what determines whether […]
Maintain Your Brand With Waterproof Labels
Ensure your branding and information does not tarnish or peel off when exposed to damp environments by using waterproof labels. Items such as beverages, cosmetics, cleaning products, and hand soaps, are best labelled with waterproof labels as they are often exposed to water, ice, and other moisture that could cause traditional labels to fade and […]