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Cosmetic Labelling Considerations

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Recent data shows that the beauty industry has experienced immense growth in recent years — and this trend shows no signs of slowing down. It’s no surprise, then, that big brands and independent ones alike are looking to get in on the action. Since our obsession with makeup continues to grow, the demand allows for widespread success.

Of course, that doesn’t mean that just anyone can launch their own beauty products. There seem to be more makeup items on store shelves than ever but a winning idea isn’t all it takes to succeed in this sector. It’s also not enough to merely have a high-quality product; it also needs to be packaged and labelled in a way that’s both appealing to consumers and compliant with all pertinent regulations. That’s a tall order for many businesses, particularly those who are new to the game.

Before you really delve into the details of custom labelling and packaging, you’ll need to zero in on who your customer is, how you can appeal to their wants and needs, and the messaging behind your brand. Identifying your ideal demographic will allow you to then design unique labels and packaging concepts that will grab their attention, while focusing on your brand identity will ensure these designs are consistent across the board and that you feel assured about what your brand has to offer. Unless you have a clear picture of both of these points, any custom labelling you design may feel confused. Before jumping to product labelling and packaging, make sure you’re able to target the right market and showcase the essence of your brand.

Anyone who’s ever browsed the makeup or personal care aisle in a pharmacy or grocery store knows just how much variety is available in terms of packaging and custom labelling. There are boxes, bottles, tins, tubes, jars, pumps, compacts, palettes, packets, and more. You’ll need to determine which vessel serves your product best and how to properly label these containers. Product identification, company branding, and industry compliance will all play a role here, as will customer preferences. Figuring out which containers will serve all of those needs may take time. It’s also important to note that there are several types of labels that can be used for these kinds of products, such as foldout labels or even tamper evident labels. Think carefully about which label types will support your and work with a custom labelling company such as Labelservice, that can offer the variety you need — particularly if you have several products to promote. With these basic tips in mind, you should be in a great place to delve into labelling for your cosmetic or personal care product. For more information on how we can help, please contact us today.