Consumer product labels need to entice customers with attractive graphics while complying with information and disclaimer requirements from regulatory agencies. As such, companies must have control over the labelling process—especially if the business offers a wide range of specialty products. A custom digital label provides the level of design flexibility and control necessary to create appealing labels that comply with local, federal, and/or international regulations.
Modern printing technologies and materials let you harness virtually all PANTONE® colours for product marketing. Digital templates and version control also let you print small runs of labels so your products are compliant in every state and after every regulatory change. Great labels are essential for every industry.
Cosmetics come in all shapes and sizes, so cosmetic labels need to do the same thing. Nail polish bottles are often designed with vivid colours on the clear label material. Lipsticks need clear colour designations and codes on the bottom of each tube. With digital labels for cosmetics, your company can control everything from the materials to the glossiness of the finish on product packaging.
Cosmetics often need to sell themselves as a luxury good. This requires great branding, quality components, and appealing visual experience. Also, every cosmetic product needs to market itself as something unique that stands out from its competitors.
Custom cosmetic labels let your team control:
- The shape. Cosmetic goods come in a wide array of containers. The labels often need to cleanly wrap around a container. Other fronts- and back-facing labels should mirror the outline of the container’s shape.
- Adhesion. Many labels need to stick directly onto cosmetic containers and need to last the lifetime of the product. Other labels may have tamper-evident features.
- Regulatory requirements. Many cosmetics toe the line between pharmaceutical and consumable products. Their labels need to include details such as ingredients, directions, and safety cautions and warnings. Organic and fair trade products carry their own labelling considerations.
Once the label is printed on our digital printer, make it pop with a high-gloss or matte finish. Additional embellishment techniques are available as well. Cosmetics are a highly competitive industry, and goods could be fighting for shelf space with competitors that look nearly identical. Every detail matters and every detail is delivered with custom digital labels.
To see our full range of labels please visit our parent company website labelservice.co.uk. Click here to see the full cosmetic labels range.