Every Detail Matters
Consumer product labels need to entice customers with attractive graphics while complying with information and disclaimer requirements from regulatory agencies. As such, companies must have control over the labelling process—especially if the business offers a wide range of specialty products. A custom digital label provides the level of design flexibility and control necessary to create […]
Cosmetic Labelling Considerations
Recent data shows that the beauty industry has experienced immense growth in recent years — and this trend shows no signs of slowing down. It’s no surprise, then, that big brands and independent ones alike are looking to get in on the action. Since our obsession with makeup continues to grow, the demand allows for […]
Consumer’s Need for Understanding Cosmetic Labels
The rules and regulations regarding cosmetic labelling are for the safety of the consumer as well as the producer. Since most contain some measure of chemicals, it can be dangerous to not label your products correctly. The label must include information that explains what they are for, how to use them safely, and how to […]
Inform and Attract With Your Product Label
Product marketers call it the “first moment of truth.” A shopper that’s ready-to-buy has entered a store and is laser-focused on a particular product category. The “moment” takes place as their eyes peruse a shelf full of products. Which item will they pick up and examine further? The answer can be found in the consumer’s […]
Design Your Cosmetic Label Perfectly
There are few industries where the visual appearance of packaging is as important as it is in the cosmetics industry. Any product which is designed to care for you and make you beautiful must “glow” at first glance, often even in the truest sense of the word. This is not only the case for designs, […]
